For the first time in its 24-year history, Mall of America in Bloomington, Minn., had a black Santa on hand to help spread holiday cheer last Thursday.
Mall of America hires black Santa for the first time in 24 years
Larry Jefferson of Irving, Texas, dressed as Santa Larry, will greet children, pass out candy and pose for photographs by appointment only at the mall from Thursday to Sunday.
Customers at the Mall of America usually have two Santa options to choose from: They can wait in line with everyone else at the mall for the free Santa, or they can book an appointment with the Santa
Experience and meet Santa Larry.
Landon Luther, co-owner of the Santa Experience, told the Star Tribune:
“This is a long time coming. We want Santa to be for everyone, period.”
Luther had met Larry Jefferson at a Santa convention. Of the 1,000 Santa impersonators in attendance, he says Jefferson was the only black one.
“Finding him was like finding a needle in a haystack.” Luther said.
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